By Justine Griffin for the Tampa Bay Times
How about a glass of wine to celebrate the $11,230 purchase of a Parisian burnham leather recliner from Restoration Hardware?
At the new Restoration Hardware store opening in International Plaza this fall, shoppers won’t have to go farther than the three-story retailer’s rooftop garden bar for some wine and hors d’oeuvres. Tampa is among the first cities in the country to get a Restoration Hardware gallery store concept, which is currently under construction next to the Capital Grille at Bay Street. When it opens in November, Restoration Hardware will be one of several retail chains in the Tampa Bay area that let customers eat and drink where they shop — a trend that has been revived by names like Nordstrom, Bass Pro Shops, IKEA and others in recent years in an effort to give shoppers more reasons to come to brick and mortar stores.
The basic proxy is that the longer you keep people in the store, the more stuff they’re going to buy,” said Steve Kirn, executive director of the David F. Miller Retailing Education and Research Center at the University of Florida. “They want you to linger longer and take in the sights, tastes and smells you’re not going to get from an LED screen if you’re shopping online.”