By Justine Griffin for the Tampa Bay Times. October 14, 2016
Orlando International Airport hasn’t ever had trouble recruiting new flights.
Airliners have been lining up for years to link new cities from around the globe to Disney World, Universal Studios and Central Florida’s other tourism attractions.
But last year, the Orlando airport introduced a financial incentive program meant to help lure new airline business.
The program mimicked what Tampa International Airport instituted more than five years ago, which has helped bring high-profile international flights like nonstop service to Frankfurt, Germany, on Lufthansa and service to Panama City, Panama, on Copa Airlines, to Tampa Bay.
The new incentive program in Orlando ultimately helped the airport draw a nonstop flight to Dubai on international airliner Emirates.
Tampa’s entry into the world of airline incentives didn’t come without controversy: Airport CEO Joe Lopano drew public criticism when he asked for permission to throw money at airlines after he arrived in Tampa in 2011. He eventually got the go-ahead, but it was new terrain for the airport.
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