Heels Down Media

Heels Down Media is a media consulting and freelance corporation registered in Florida. Justine Griffin offers consultation services to media companies and publishers in the equestrian news space.

Heels Down services include:

  • Editorial and subscription strategy services
  • Digital publishing and social media growth plans
  • SEO and algorithm strategy
  • Client editorial and marketing campaign planning
  • Freelance writing and editing services
  • Editorial planning for major news events and breaking news
  • Staff/newsroom-wide training on: writing and editing craft, writing for scene, using social media to grow audiences and more

Heels Down Media is also the owner and publisher of the Heels Down Happy Hour Podcast on the Horse Radio Network, and of heelsdownmag.com.

Follow us on Instagram and Facebook.


Heels Down Media has worked with: The Chronicle of the Horse, Horse Network, Sidelines Magazine, Purina Mills, Amelia Newcomb Dressage, Trafalgar Square Books, Glittermarx Ponies and On The Hunt Eq, among other brands.

Interested in working together? Send me an email: justine@heelsdownmedia.com