Author Archives: Justine88

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Bonefish Grill struggling as diners’ preferences change

By Justine Griffin for the Tampa Bay Times

bonefish 1

Bonefish Grill — intended to be the engine powering the growth of Bloomin’ Brands restaurant portfolio — is in dire need of a tune up.

CEO Liz Smith acknowledged Tuesday an alarming second quarter drop in Bonefish sales, down 4.6 percent, and traffic, down 7.8 percent.

Smith blamed an expanded menu at the seafood restaurant chain that added “too much complexity” and ultimately “compromised the core dining experience and service suffered.”

She said the company plans to focus on what made Bonefish Grill successful in the first place: the chain’s “polished casual heritage,” and its “fish expertise.” And the Bang Bang Shrimp isn’t going anywhere.

Outside experts say Tampa’s homegrown seafood chain faces bigger problems than its menu.

Read more here.

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Tampa Bay tries to stand out in wave of lists and rankings

By Justine Griffin for the Tampa Bay Times


We are a nation of lists and rankings.

Top places to retire. Top party spots. Best beaches. Best cities for runners. Worst cities for runners. Top dining destinations. Best place to launch a business. Most romantic cities. Least romantic cities. Best cities to buy a home. Top cities for dogs. America’s sweatiest cities. (No joke; Tampa, by the way, is tops).

Lists and rankings are everywhere — our inboxes, our Facebook feeds, on nearly every website we visit.

They often include Tampa Bay cities. St. Petersburg is No. 1 for millennials in Florida. Tampa is the nation’s second-best beer town. Clearwater Beach has a bevy of “best beach” titles.

And on and on. Enough already, right?

“There’s a new list out every minute, it seems,” said Patrick Harrison, vice president of marketing and communication for Visit Tampa Bay, the tourism marketing arm of Hillsborough County. “Once the Internet took off, lists took over as the first true form of clickbait, but now you’re seeing them from lesser-known websites and media outlets.”

Read more here. 

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Stores like Bass Pro Shops and Restoration Hardware add restaurants and bars

By Justine Griffin for the Tampa Bay Times

bass pro

How about a glass of wine to celebrate the $11,230 purchase of a Parisian burnham leather recliner from Restoration Hardware?

 At the new Restoration Hardware store opening in International Plaza this fall, shoppers won’t have to go farther than the three-story retailer’s rooftop garden bar for some wine and hors d’oeuvres. Tampa is among the first cities in the country to get a Restoration Hardware gallery store concept, which is currently under construction next to the Capital Grille at Bay Street. When it opens in November, Restoration Hardware will be one of several retail chains in the Tampa Bay area that let customers eat and drink where they shop — a trend that has been revived by names like Nordstrom, Bass Pro Shops, IKEA and others in recent years in an effort to give shoppers more reasons to come to brick and mortar stores.
The basic proxy is that the longer you keep people in the store, the more stuff they’re going to buy,” said Steve Kirn, executive director of the David F. Miller Retailing Education and Research Center at the University of Florida. “They want you to linger longer and take in the sights, tastes and smells you’re not going to get from an LED screen if you’re shopping online.”
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Publix among companies challenged to retain millennial workers

By Justine Griffin for the Tampa Bay Times

publix

For years, Publix Super Markets captured accolade after accolade for being one of the best places to work in the United States.

After all, the Lakeland-based grocery chain makes a contribution to each employee’s retirement account in the form of Publix stock every year. With more than 177,000 employees in six states, nearly 10,000 have worked for the company for 20 years or more, which is significant for a company of its size. Publix keeps a running, competitive list of the top 200 employees with at least 40 years logged with the company.

But like many other companies, Publix is struggling to come up with new ways to keep the millennial generation engaged — and employed for the longer term.

“Millennials lived through the economic crisis in 2007 and beyond. They saw their parents and other family members get laid off, so their perception of loyalty is very different,” said Moez Limayem, dean of the University of South Florida’s Muma College of Business. “They expect companies to keep them engaged, and if they’re not getting that, they’ll leave.”

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Teen apparel companies struggle to compete with low prices, fickle tastes

By Justine Griffin for the Tampa Bay Times

forever 21

Selling clothes and accessories to teenagers changes as quickly as a Snapchat message disappears.

Brand names come and go as the next hip chain emerges. Other retailers fall when they fail to keep up with the fast-paced nature of what’s trending with today’s selfie-taking youth.

H&M, a Swedish international apparel brand known for its discount prices on trendy clothing for young men and women, is one of the most popular brands to open in recent years, with stores in nearly every major mall in the Tampa Bay region.

A new wave of fresh teen-centric brands is lining up to take over the spaces of those that sputtered out before them.

Read more here.