Brand names come and go as the next hip chain emerges. Other retailers fall when they fail to keep up with the fast-paced nature of what’s trending with today’s selfie-taking youth.

H&M, a Swedish international apparel brand known for its discount prices on trendy clothing for young men and women, is one of the most popular brands to open in recent years, with stores in nearly every major mall in the Tampa Bay region.

A new wave of fresh teen-centric brands is lining up to take over the spaces of those that sputtered out before them.

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