At the Aloft Tampa Downtown hotel, guests can bypass the check-in desk in the lobby and go straight to their room — if they’ve downloaded the Starwood Preferred Guest app on their smartphone.
The Aloft, on Kennedy Boulevard, is the only hotel in Tampa Bay that offers keyless entry — where guests use a barcode from the app on their phone to enter their room. It’s one of many innovations, from mobile check-in apps to hip, late-night bars with affordable craft cocktails and local DJs — that hoteliers are using to lure younger travelers.
Despite misconceptions that they’re all broke, many millennials do travel. They’re nearly twice as likely to travel for business as baby boomers these days, according to a recent study by the Global Business Travel Association.
The hospitality industry has noticed.
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