The shopping mall is dying? Not in Florida

By Justine Griffin for the Herald-Tribune

american dream

When it opened in Sarasota County in October, the Mall at University Town Center was unique not just in Florida but nationally: the only enclosed mall to debut in the United States during 2014.

But with the economy rebounding strongly from the Great Recession — and even in the face of rapidly growing competition from the Internet challenging traditional malls — at least some players are thinking there are still opportunities to be had in that retail arena.

Some are thinking big in Florida — very big.

Triple Five, the international developer behind the Mall of America, has unveiled what it hopes will become a $4 billion mega center and amusement park in Miami.

The aptly named “American Dream” would be a 200-acre shopping center with attached carnival rides that would blend two of the state’s strongest economic sectors: retail and tourism along the Florida Turnpike and Interstate 75 near Miami Lakes.

The mall — purportedly to feature sea lions, submarines and a ski slope — would be larger than the Mall of America in Bloomington, Minnesota, which is 4.2 million square feet with 520 stores and 50 restaurants.

American Dream could continue the Sunshine State’s run of proposing and building enclosed shopping centers at a time when malls and retailers are shuttering their stores in them faster than ever across the country.

Read more here.

unravel goes live

unravel

Unravel, a new product by the Herald-Tribune for young professionals in Southwest Florida, officially launched at the end of January.

I currently serve as the deputy editor of the site and, along with a team in the newsroom, spent the last year developing a business plan from what began as a off-hand idea.

 

Unravel is truly a mobile-first product.

It’s been a wild ride and I couldn’t be more proud of the result.

 

The Cost of Life 2014 EPPY Finalist

The Cost of Life was a finalist for the 2014 EPPY for the “Best Innovation Project for a Website” category among several other national and international contestants. This new category recognizes creative thinkers and their quest to drive progress forward with innovation and originality. Judges will focus on projects that were successful communicating information, using new ideas and technology – and quality of execution. Projects could include videos, motion graphics, use of social media, augmented reality – anything that promotes the advancement of online.

 

APME Innovator of the Year 2014

The Sarasota Herald-Tribune was nominated for the Associated Press Media Editors‘ 2014 Innovator of the Year.

I lead the effort and helped produced a video to convince APME voters why the Herald-Tribune deserved the award.

Check out the (shortened) trailer here:

 

And here’s the full five-minute pitch:

And my favorite, the Dick Vitale teaser: