Florida Mall Series: The state of the state’s shopping malls

My column which appeared in the Herald-Tribune on Tuesday, Aug. 19, to promote my mall series coming that weekend.

Coming soon: A report on the state of the state’s retail

Earlier this summer, I hit the road to check out some of Florida’s coolest shopping centers.

… You can read about the malls in a two-part retail series for the Herald-Tribune, which begins Sunday. The Herald-Tribune is committed to covering retail news as it happens, and will soon debut a new way for readers to catch up on all the shopping news in Southwest Florida. So stay tuned.

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Part One: Southwest Florida malls evolving with clients in mind

By Justine Griffin for the Herald-Tribune. Published: Aug. 24, A1

Editor’s Note: Retail reporter Justine Griffin toured shopping malls across the state this summer. This story is the first installment of a two-part series looking at malls and how they’ve changed over the years.

The shopping scene in Southwest Florida is about to change as we know it, as retailers and mall operators brace for the entrance of a behemoth new player.

Opening in 53 days, the $315 million Mall at University Town Center — packed with tenants like Apple, Crate & Barrel and Saks Fifth Avenue — will become the most upscale retail center between Tampa and Naples and the only new traditional mall opening in the country.

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Part Two: Shopping Malls evolve to stay relevant

By Justine Griffin for the Herald-Tribune. Published Aug. 25.

Editor’s Note: Retail reporter Justine Griffin toured shopping malls across the state this summer. This is the second of two stories looking at shopping malls and how they have changed over the years.

South Florida is the state’s shopping mecca.

International travelers flock to Miami, Fort Lauderdale and West Palm Beach to buy from the dozen shopping centers that dot the tri-county area.

These shopping malls, which range from upscale to outlet, are some of the busiest and most cutting edge in the country.

Sawgrass Mills is a massive outlet mall in Broward County with more than 2,383,906 square feet of space. And there’s Aventura Mall, situated between Fort Lauderdale and Miami, which offers one of the most upscale experiences in the nation.

But South Florida is not immune to the struggles that the retail industry has faced since the Great Recession.

Sales dipped and once successful brand names, like department store Lord & Taylor, shuttered amid the downturn. But the market has rebounded in recent years, and several new properties have opened.

Southwest Florida isn’t all that different.

Panelist for The OpEd Project Twitter session

On Monday, I participated in a online panel for The OpEd Project. I was one of two speakers that talked about Twitter best practices with fellows and university staff from Yale University and Dartmouth College.

It was great to be apart of the group.

I’m looking forward to being apart of more of these discussions.

 

It’s official: Promotion to assistant projects editor

I’m excited to say It’s now official: I’m now the assistant projects editor for the Herald-Tribune Media Group.

In my new role, I manage social media and audience engagement duties on special projects and will be the editor of a new publication geared toward young professionals in Sarasota, which launches later this year. I’m very grateful to step into a leadership role in the newsroom and be a part of the cool projects the talented Herald-Tribune staff keep coming up with.

I will continue to be a business reporter, covering retail and tourism, too.

Read more about what I do at the Herald-Tribune under the resume tab.

Life is good!

DeSoto Square Mall going up for sale again

BRADENTON – After just a year and a half of ownership, DeSoto Square Mall’s owner is taking a shot at selling the dilapidated retail center at auction.

The 680,271-square-foot mall in Bradenton, anchored by Macy’s, J.C. Penney and Sears, is listed on websites like auction. com with a starting bid of $9 million for the entire 73.5-acre parcel.

In February, Hudson’s Furniture took over the former Dillard’s two-story, 110,000-square-foot space.

The auction advertisement from Great Neck, New York-based Mason Asset Management claims that DeSoto Square Mall is 30 miles south of downtown Tampa and “services a dense and mature trade area in excess of 500,000 residents who possess above average income levels.”

The auction is scheduled to begin in about a month.

“The word ‘auction’ denotes a certain amount of desperation,” said Barry Seidel, the president of American Property Group of Sarasota Inc. “It means they weren’t able to sell the center in a traditional method, so this is the alternative.”

Read more here.

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Additional Desoto Square Mall coverage:

Desoto Square’s future in flux, Aug. 1, 2014

The future of DeSoto Square Mall was up in the air, a day after an online auction closed and Macy’s, the property’s premier tenant, announced an exit plan.

Highest bid for Desoto Square Mall: $33.75 million, July 31, 2014

An auction to sell off Bradenton’s DeSoto Square Mall closed Thursday with the highest bid at $33.75 million — on the same day the retail center’s premier anchor, Macy’s, announced it would be vacating for good.

$10 million bid for Desoto Square Mall, July 30, 2014

DeSoto Square Mall may have attracted a potential buyer two days into its three-day online auction. The Bradenton mall had a current bid of $10 million at the end of the second day of the auction period, which began on Tuesday.

Hudson Furniture moving into Desoto Square, Feb. 15, 2014

A Florida-based furniture chain will take over the former Dillard’s department store anchor space at DeSoto Square Mall in April.

Hudson’s Furniture, an Ormond Beach-based furniture-and-home-furnishings retailer with stores in the Tampa Bay, Orlando and Ormond Beach markets, will open a two-story, 110,000-square-foot store in DeSoto Square Mall.

Desoto Square changes little after sale, Nov. 12, 2013

It’s been nearly a year since Simon Property Group sold the ailing DeSoto Square Mall in Bradenton.

And in a year’s time, new owners Mason Asset Management hasn’t done a whole lot to update the mall and its perception in the community, despite a successful track record of taking older properties similar to DeSoto Square and giving them a facelift.

 

Knight Science Journalism Review

Knight Science Journalism at MIT operates the KSJ Tracker, which featured a blurb about  The Cost of Life on June 24, 2014.

The review was written by Paul Raeborn, a media critic.

The Cost of Life is well worth your time. If it had run in the New York Times, it would be news across the country now, and we would be seeing Griffin interviewed by Charlie Rose. In the media capital here in New York City, where we’re accustomed to thinking that we know everything, it’s important to be reminded that good journalism can be done anywhere.”

Read the full review here.